Google, the company responsible for creating the most popular Internet search engine, has decided to join forces with the Canadian studio Dapper Labs. The cooperation is aimed at developing new products and Web 3.0 services, including the recently popular NFT token. The news about the cooperation was announced on Tuesday, September 14, 2021 by Roham Gharegozlou, CEO of Dapper Labs.
What will Google Cloud and Dapper Labs’ collaboration consist of?
Google Cloud, as part of its partnership with Dapper Labs, is to become the network operator for Flow, Dapper Labs’ native blockchain. Flow is a scalable infrastructure that supports the entire ecosystem of NFT tokens, games and applications.
The benefits of this collaboration are plain to see, at least for Dapper Labs. The company is guaranteed a secure and scalable infrastructure provided by Google, a leader in the technology industry. It is a “milestone” for Dapper Labs in the context of further development of the company. But what will Google get out of this collaboration?
To understand this, one must be aware that Google’s main competitor and at the same time the leader in the cloud services industry is Amazon with its Amazon Web Services. By signing a collaboration agreement with Dapper Labs, Google has also committed to facilitate the integration of Flow blockchain with Google Cloud service. This gives the Google Cloud service a definite advantage over its competitors.
What does Dapper Labs do?
Dapper Labs, along with its Flow blockchain, supports some of the most well-known NFT collections on the market, including CryptoKitties and NBA Top Shot. Through February 2021 alone, NBA Top Shot has achieved sales of up to $230 million. Earlier this year, NBA legends Michael Jordan and Kevin Durant joined the company’s investors in supporting the company in its next round of funding.
But it’s not just Michael Jordan and Kevin Durant who see potential in the NFT industry. In less than a year, NFT has transformed from a small sector of the crypto industry, to a multi-billion dollar market. In August 2021, the industry hit a sales record, surpassing $2 billion. Today, this market is trending upward. In 2021 alone, several NFT-focused companies closed new rounds of funding, which could have a significant impact on the future growth of the NFT industry.